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Mission & Beliefs


 

We are a human-centered research company. We take clients beyond the surface of big data and the parameters of generative algorithms to help them inspire customers & users.

01.
customers are people

Customers are complex and not simply the culmination of data points. They are people with contexts, feelings, thoughts, motivations, values, aspirations, frustrations, and unmet needs.

04.
Transparency is trust

Open dialogue, collaboration, and a direct line of sight into the fieldwork. Transparency means you can trust the process.

02.
context matters

Customer data is not generated in a vacuum and cannot be fully understood on your monitor alone. Make better decisions: understand the customer context to better understand your data.

05.
Inclusivity means better outcomes

Inclusive research methods and diverse participant recruitment helps ensure that solutions are accessible to all.

03.
Breakthroughs start with people

Customers should be at the center of the design and creative process. Engage your customers for inspiration, iteration, and validation.

06.
Humanity above all

The capacity for empathy, creativity, and ethical constraint: only people can truly design for people.

 

Who we are

 

 
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Christian M. Arambulo, Managing Director & lead Researcher

Christian is a human-centered researcher with extensive experience solving the complex business needs of Fortune 500, 1000, and Forbes Global 2000 companies. He is a specialist in disruptive methodologies with experience on the ground in North America, Europe, the Middle East, Africa, and Asia. He is a strategist with a proven ability to provide clarity out of ambiguity and to distill complex and disparate data into compelling stories with simple, impactful, and actionable insight that drives change.

Christian is quick to adapt to fluid circumstances and he feels at home in any situation. Over the past 9 years he has facilitated 500+ focus groups, 200+ IDIs, 100+ ethnographic sessions, and 30+ digital research initiatives.

Prior to founding HUMÀ insight, Christian was the youngest Vice-President of Ipsos Canada helping organizations understand and inspire their customers.