Humanize your Data // Inspire your Customers

Inspire your customers. Design, create, and develop solutions for them by putting them at the center of the process. Below are human-centered methods and approaches that start with your customers.

Customer Insight Sessions

Focus Group engagements that employ co-creation and enabling/projective techniques to uncover what your customers actually think and feel. These are flexible sessions that can address a range of business objectives: from early stage creative evaluation to exploratory digs to brand understanding.

Brand Dive

Identify what your brand means to customers at both a functional and emotional level. From the network of associations to its personality and core values: determine if your brand is delivering against the strategic intent of the business. Explore the ideal vision of your brand with your customers’ input to elevate brand meaning and relevance.

Digital Auto-Ethnography

An online approach that provides an intimate and in-context engagement with your customers as people. It is a reflective, introspective, and in-the-moment approach that provides a 360-degree view of who your customer is and the context that informs their thinking, feelings, and behaviour.

Evaluation of product ideas, prototypes, and pack designs

Connect with your customers and get their input before investing in final development. Ensure that your innovations and designs are meaningful, understood, and motivating.

Evaluation of ad ideas and executions

Engage your customers and get their input on early stage communication ideas and territories as well as later stage animatics. Ensure that your ideas and executions are engaging, relevant, on-strategy, differentiating, credible, and motivating.

CX Journey Mapping

Understand your customers’ journey and identify the moments of truth to improve the customer experience: identify the pain-points and frustrations and the moments of delight to ensure the customer journey is a positive one.

Community Consultations

Large scale town hall engagements to get feedback and perspective from the community on pressing issues. Discuss, debate, and work to find solutions with the community.

Ethnography / Immersions

An extended, in-context, and observational engagement with target customers. Hang out with them in their own contexts and examine and encounter the world as they experience it.

Remote / in-person UX Co-browsing

Co-browse websites and apps with your customers to identify what is working and what isn’t with your business’ digital experience.